FOSSIL 30TH ANNIVERSARY "OPEN ROAD"

3rd Winner 2014 Tin Design Competition

The concept behind this design is "Long live vintage style". In 1984, FOSSIL was born with its beautiful unique vintage style. Now, they are still consistently maintaining their vintage look with more attitude and boldness.  The concept is to showcase the "long live vintage" look to the tin. I picture two fancy vintage cars. The most important part of the car is the wheel, the part that moves forward. The two vintage wheels are pictured side by side. I incorporate a nice subtle # "30"  on the center of the chrome to highlight the anniversary year.